We are all creative by nature

Sustainability is one of today's biggest challenges.

Sustainability goes far beyond raw materials and unfolds into economic, social and environmental sustainability.

In Haura we support conscious consumption, giving pieces a sentimental attachment, as opposed to impulse and excessive consumption. We believe that having less makes us more creative and we want the lifetime of your piece to be as long as possible and for you to get the most out of it. We want you to be able to adapt it to different moments, styles and occasions, as if it were a new piece, making it unique and a true communication tool. We want to bring a new perspective to your wardrobe.

We follow each step of the production process, which makes us value and recognise even more all the effort and dedication that is behind every piece we wear. We believe that consuming, in itself, does not fulfil us and that having less makes us more.

The journey is long and challenging, we count on you on this learning path - true impact is built together.

Discover more about our journey.

01| Materials

We have carefully selected the fabrics to ensure quality and reduce environmental impact, all of which are  OEKO-TEX® Standard 100 certified, which include:

Linen: natural fiber, extracted from the stem of the plant itself.

  • no harmful substances
  • no waste and is biodegradable
  • resistant and durable
  • comfortable and breathable
  • elegant
  • timeless

Lyocell: natural fibre, regenerated cellulose from eucalyptus wood.

  • no harmful substances and biodegradable
  • recyclable
  • does not need much water
  • resistant and durable
  • absorbs moisture well
  • light and comfortable
  • soft and smooth touch
  • timeless

Cotton: natural fibre, which grows and is extracted from the seeds of the plant.

  • biodegradable and with no harmful substances
  • light
  • flexible and resistant
  • comfortable and breathable
  • timeless

Hemp: fiber grown near rivers, produced from the Cannabis plant.

  • biodegradable and with no harmful substances
  • resistant and durable
  • comfortable and breathable
  • elegant
  • timeless

Akoya Mother of Pearl Buttons: of natural origin and without the use of pesticides.

02 | Modelling and quantities

Our garments were designed to be adaptable and suitable to different occasions. This reduces the number of sizes available, allows you to share your piece with whoever you want and take it wherever you want.

Our pieces are produced in limited quantities and at a slow pace. We develop small collections made up of versatile, timeless and long-lasting pieces that we can cherish, care for more, fill with memories and give wings to our imagination.

03 | Manufacture

Our pieces are 100% created and made in Portugal, by a team dedicated to producing exclusive and quality pieces. We follow each step of the process, which is 100% Portuguese, and we have chosen local suppliers, to value what is national and also to reduce our carbon footprint.

04 | Packaging

We aim to reduce waste from packaging. We have chosen to develop more creative packaging that can be reused instead of becoming waste. We have included a frame inside the boxes, in which a polaroid, so that you can keep memories related to your piece or others. We include a card made of certified paper Forest Stewardship Council® (FSC) with a QR Code to stimulate the unlocking of your creativity. The label on each of the pieces is made from seed paper so that you can create new lives with your garment and is tied to the piece with fabric scraps from the production. 

Wasting less makes us more creative and allows us to take better care of everyone.